Ive used so many creams, and as far as anti-wrinkle, this is one of my favorites. I started using it during my avon selling days a few years ago, and even at 30, i dont have any wrinkles yet. Who knows if it has anything to do with this cream, but it really makes your face feel soft and much smoother after i used it. The cream is very soft feeling, and its this hue of pink and has an interesting consistency. After I wash my face and put this on, my skin looks more even. I think most people really notice how it makes their skin feel relatively quickly.. I noticed a difference in the texture of my skin after a week. Just wish it would do something for acne too. 32.00 at avon.com – shop with my favorite avon rep (my former recruit!)http://eotero.avonrepresentative.com/