They call it colorstay, and this stays.. Almost too well! I finally found an eyeliner that will wear the entire workday, and even into the night without having to re-apply. I use the black, and the point always gives me a nice precise line that is very rich and dark. Even at the beach, or in the pool – this stuff does not come off or run. You should definitely buy a good eye makeup remover if you are going to wear this, its difficult to get it all off.. my recommendation on eye makeup remover follows this.
about $6.20 at http://www.drugstore.com/