If you haven’t had a juice with acai, the best way to describe it is like a mix of berries and chocolate milk.. The consistency is a dark milky purple and its a little unappetizing looking.. But the taste is great.. This is mixed with rasberries and I believe like most fruit juice also apples. Its a nice drink to put on ice and sip a half a cup, much too thick to say its chuggable. But a very good drink.